Modern websites that fill the boat.
Built for Lake Michigan charter captains by a licensed captain. Modern site on your own domain, AI chatbot, missed-call texts, review automation. You charter — we fill the boat.
USCG-licensed captain · Ludington, MI · Built for Great Lakes charters
The captain’s bind
You charter. You don’t have time to run a marketing department.
Most Lake Michigan charters lose bookings to the same three problems — and none of them are the fishing.
Calls roll to voicemail in season
You're on the water, not next to a desk phone. Captains who answer first book the trip — and you're losing those bookings to whoever picks up.
A DIY site that looks like 2014
Builders, Wix templates, Facebook pages — they load slow, look the same as every other charter, and quietly tell visitors you might not be running a real business.
Reviews scattered across five platforms
Google, Yelp, FishingBooker, TripAdvisor — your best ones live where nobody looks, and you have no system to ask happy clients to post a new one.
Three steps
From first call to first booking, in two weeks.
Short engagement, predictable timeline. Built by one captain — no agency hand-offs, no project managers, no surprise invoices.
Discovery call
A free 15-minute call. Tell me your boat, your trips, and what you want booked. No deck shoes required.
Build & launch
I build your site, wire up the chatbot, and set up missed-call texting and review automation. Most captains are live inside two weeks.
Fill the boat
You charter. The site books trips, answers questions at 11pm, and pulls reviews onto Google so the next captain finds you first.
What you get
Everything a charter needs to fill the boat. Nothing you don’t.
One package. No upsell ladder, no “premium” tier. Built for Lake Michigan charters running real trips — not enterprise SaaS.
Modern site on your own domain
Fast, mobile-first, search-friendly. yourcharter.com — not a Facebook page. Loads in under 2 seconds, looks like 2026, not 2014.
24/7 AI booking assistant
Answers pricing, what to bring, dock location, and group-size questions while you’re on the water. Texts you the second a hot lead asks about a real booking.
Missed-call auto-text
Customer calls, you can’t answer? They get a text from you in 30 seconds. They don’t call the next captain on their list.
Online booking
Customers book and pay 24/7 through FareHarbor or Bookeo embedded right on your site. No phone tag, no paper calendar.
Pre-trip prep messages
24 hours before a trip your customer gets dock address, what to bring, parking, and the weather forecast. They show up prepared, on time, ready to fish.
Review automation
After every trip, customers get a one-tap link to leave a Google review. Most captains see their review count double in a season.
Google Business Profile, dialed in
We claim, optimize, and keep your Google listing fresh so you show up first when someone searches “fishing charter Ludington.”
Monthly fishing-report blog
We draft a monthly fishing-report post from your texts and voice notes. Better SEO, without you writing a word.
Built right
What you can count on, in the numbers that matter.
- USCG
- Licensed captain on every build
- 5+
- Lake Michigan ports served
- <24h
- Reply to every captain inquiry
- 1
- Builder, designer, and your direct line
Who builds this
Built by a captain. Not a startup.
I’m Cole. I run charters out of Ludington with my Six-Pack license. I’m also a welding engineering student, interning at a manufacturing shop this summer — the kind of person who fixes things instead of selling around them.
I built DockBoost because every captain I know has the same broken setup: a 2014 website, a phone that rings while they’re on the water, and 18 Google reviews after 20 years of running good trips.
I’m not a marketing agency. I’m a captain who knows code and knows what makes customers book. I build the site, set up the automations, and stay out of your way.
- USCG OUPV / Six-Pack licensed
- Running charters out of Ludington
- Welding engineering background — code is just another trade
USCG-Licensed · Built in Ludington · Onboarding 2026 season captains now
One straight price
Built right, fixed price.
One package. Pay it in full or split it 50/50 — half to start, half on launch day. No retainers, no contracts, no surprise invoices.
Starting at
$2,400one-time
Most charters are live inside two weeks.
What’s in it
- Modern site on your own domain
- AI chatbot trained on your trips
- Missed-call text-back
- Review automation for Google
- Mobile-first design
- One captain on call after launch
Common questions
Everything captains ask, before booking the call.
Your move, captain
Your boat fills itself from here.
Free 15-minute call. No pitch deck, no contract, no obligation. We talk about your boat, your trips, and what “fully booked” looks like for you this season.
Built by a captain, for captains. Ludington, MI.